Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
$32.14
$50.78
Enabling Dignity and Choices Through Markets. Explaining that he world’s five billion poor make up the fastest growing market in the world, Prahalad, the previous co-author of “Competing for the Future”, shows how this segment has vast untapped buying power, and represents an enormous potential for companies who learn how to serve this market by providing the poor with that they need. Includes CD-ROM of 12 video case stories shot on location in India, Peru, Mexico, Brazil, and Venezuela. Reviews There are no reviews yet. Be the first to review “Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits” Cancel replyYour email address will not be published. Required fields are marked *Your rating * Rate… Perfect Good Average Not that bad Very poor Your review *Name * Email * Save my name, email, and website in this browser for the next time I comment.
